With the fierce competition in the dentist clinics market our client needed a strong and convincing identity for his Scandinavian Clinic. Located in Kraków, Poland, the clinic is going to specialize in services for Norwegian patients - we wanted to make them feel at home.

Cool and simple. The entire identity was inspired by geometrical shapes of the northern folk art and blue and grayish colours of the sea weaves, which were reflected in the logo form.