Our old client trusted us with his new project. We were priviliged to create a new brand. DrWellnest is a brand of bed mattresses and pillows for health conscious customers with health problems. DrWellnest's customers are mostly elderly people, so we had to create a brand that addresses their needs in an honest and friendly way.

The brand uses straightforward and understandable communication. Pastel colours differentiate the brand from the matresses branch competition and give the brand softer, fancier touch, counterbalancing the concrete somewhat ‘stern’ feel of the DrWellnest name. We developed a simple brand story „we care, you sleep and smile” and illustrated it with a set of icons.