- brand strategy
- brand architecture
- visual identity
Partnership to build.
UNIVERSUM CONSTRUCTION GROUP is an international construction company which specializes in finishing and structural works. As they expanded all over Europe the company needed a slight name modification, clarification of its brand architecture and a new visual identity that reflects its international character as well as incorporates all the recently made changes.
We created a new consistent key visual for all the brands and the logos. The main components of the key visual is bold typography, strong colour and line of e technical character. We also designed a set of collaterals.