Here is a new package design for our Norwegian client Eqology. EQ Collagen Booster Serum increases collagen production and rejuvenates the skin to reduce the appearance of fine lines and wrinkles. The goal was to design the packaging (both outer and inner) that would reflect the premium quality of the ingredients (red caviar from the Arctic) and product's exceptional rejuvenating properties.
To present the product’s benefit in an engaging way we created a visual narrative based on a female character – a woman who is proud of herself and confident, yet sensitive. We thought about three steps of introducing her personality and skincare routine as a one, consistent metaphor based on carnality and subtlety.