• 01
  • sectors:
  • city guides
  • services:
  • brand strategy
  • visual identity
  • illustrations
Goodtime Monty.

The perfect host for curious travelers.

the objective

Goodtime Monty is a brand of handy city guides for curious travelers who prefer to go off the beaten track.

the solution

We created a brand story based on a brand hero. Monty is a witty and friendly character who is guiding you through the most beautiful European cities. The substantial part of the key visual are hand drawn ink illustrations and a pronounced color palette. As a result, Goodtime Monty gets a vintage, yet playful and funky character which definitely makes the brand stand out from the competition. We also designed and produced a photoshoot which presents the product in stylised settings.
Set design: balsamstudio
Photographer: Magdalena Zielasko