- brand strategy
- visual identity
Sleep well, live well.
Sogni (Italian: dreams) is self-explanatory: it’s about relaxation and a good, healthy sleep which guarantees a joyful day. (Good night = good day). Sogni is Italian in its spirit, that why we based the brand image on classical and timeless visual means: black and white (night and day, again), elegant font types and simple sign. The verbal expression of the brand invites the users into a self indulgence, building the community around the concept of self acceptance.
We designed a series of packages and conceived and produced a photo shoot to present the brand essence.