- brand strategy
- visual identity
How to present Eba’s expertise without showing their products?
Eba is a manufacturer of POS furniture for the biggest retailers in Europe. The company was turning 40, which was a great opportunity to revamp its slightly outdated image and design a new corporate ID and website.
Due to the confidentiality regulations, Eba cannot present their goods - this is what made this project so challenging.
Instead of showing the final products we presented the brand’s strength via their customer centered process and their impressive up-to-date machine pool. The company wanted also to strengthen its international presence, hence the multiple language versions.
The entire brand story was based on a concept of three layers which constitute the brand message: the technology used by them, the appreciation of employees and the beauty of nature around Eba’s hometown. This concept was consistently reflected in multiple printed collaterals.